William is a serial entrepreneur with a focus on continuous improvement, sales, and customer service. William believes everything begins with the customer and uses his extensive experience in startups and turnarounds to help small businesses grow their companies and improve their profitability.
“Business is easier than we think” says William. “The challenge for the entrepreneur is to simplify your business so that you are an owner-manager instead of an owner-operator so that you’re focused on customers and strategic thinking instead of doing the low value work that others can be doing for you.”
You do this by identifying the “key success factors” for your business or industry, then focus your skills and energies on them each day. “Don’t worry about your mistakes, all learning is trial and error” continues William. “Blame simply wastes time and drains your organization’s energy. Figure out what went wrong, fix it so you don’t repeat the same mistakes, and then get on with it.”
“Small and continuous improvements all the time should be your goal. Stay focused on the end result…….success……….the ultimate organizational goal.”