The 1 Percent Difference Defined
Applying small improvements consistently over time creating competitive advantages such that whenever existing or potential clients interact with your organization (touch points) they have an exceptional experience.
This is frequently called the “WOW” factor and will allow you not only to lead the competition but to “Blow Them Away.” Why? Because the majority of the time clients leave because of poor treatment. In fact, according to the U.S. Small Business Administration 68% leave because of the treatment they received which is a polite term for poor customer service.
From a business development standpoint, it can cost 5 times or more to acquire a new customer than it does to satisfy an existing one, implementing strategies to maintain your customers is the best cost-saving program you can apply to your business.
Our 1 Percent Difference team helps entrepreneurs identify areas of their organization that are ripe for improvement and we help you implement the programs necessary to make the necessary adjustments.
What Does “Blowing Away Your Competition” Mean
Blowing away your competition isn’t about outperforming your competitors using a single tactic such as discounts or lower prices. It is about a more strategic approach using multiple tactics that your competitors can’t match. Therefore, when your customers and prospects are comparing they are experienced with you vs. somebody else more often than not you come out on top.
Remember, you don’t have to be better than your competitors and everything. This is more about your collective product and service offerings and the customers overall experience. It does however, require some groundwork to understand what your competitors are offering compared to you, and what motivates customers to buy from a specific vendor.
What sounds sophisticated is actually very simple, and the 1% difference is there to walk you through the process.
Complete the form at the right TODAY for your Free Consultation.